스타벅스 vs. 샘벅스

 

Good evening? I’m Barbara Walters. I’m John Stossel. And I’m Elizabeth Vargas. And this is 20/20. This is Sam Buck. And this is the little coffee shop she named after …의 이름을 따서 명명하다 herself. Sam Buck’s. Sound familiar 유사한? She’s no threat to Starbucks. She’s not the total innocent 순수한. She got cute 까불다. But she can’t use her own name? I’m John Stossel and I say, give me a break. Those stories tonight on 20/20.

 

Now, this week’s Give Me A Break. Starbucks, the giant chain that sells huge amounts of ridiculously 터무니없이 expensive coffee, is picking on 괴롭히다, 못살게 굴다 a little guy.

 

On the coast of Oregon, where the Columbia River meets the Pacific, is the small town of Astoria, population 10,000. Up here, when people want their coffee, they often head to this little shop run by 운영되는 Sam Buck. Buck grew up here, went to the local high school and bought this tiny 작은 coffeehouse and named it Sambucks.

 

“Hi, Sandy? This is Sam.” Buck’s married name is actually Sam Lundberg, but she says, around here, everyone knows her as Sam Buck. So she named the shop Sambucks. "When I bought the coffee shop, there were no Starbucks within 100 miles ."

 

You can guess what came next. When Starbucks discovered that she was using the name Sambucks, they told her to stop. "I was in shock. I thought, is this real? I mean, they're attacking 공격하다 me? These guys are so huge. And I am just me.”

 

She says she ignored the letter. After all, Sam Buck was her name. No one was going to tell her she couldn't use her name. So Starbucks sued her for trademark infringement 위반, 침해. Sambucks? Starbucks? They said people would get confused.

 

Would they really? I'm getting confused. This is the Starbucks outside my office, it's distinctively <다른 것과> 구별하여, 독특하게, well, Starbucks. It's big. There's a certain color scheme 도식, 배합, 구성, there are lots of tables and people log on to ~에 접속하다 the Internet.

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